An extended approach for manufacturing strategy process base on organization performance through Fuzzy QFD
RAIRO - Operations Research - Recherche Opérationnelle, Tome 53 (2019) no. 5, pp. 1529-1550.

This paper provides an extended model base on the Quality Function Deployment (QFD) framework to develop a manufacturing strategy process through linking manufacturing competitive factors with organization performance. Performance factors will guarantee alignment between manufacturing strategy and organization strategy. Performance analysis using entropy methods and the improvement ratio in all stages of this model is an advantage. A further advantage of model is the quantity control of correlation between manufacturing competitive factors, which causes factors to achieve higher rank such that their development will proceed the development of other competitive factors and increase the values of selected performance factors; similarly, quantity control of the correlation between manufacturing strategy decisions will increase effectiveness of this model in prioritizing manufacturing strategy development. The proposed model in this paper is implemented in an automotive rubber profile manufacturer in Iran. The results of application of the model are provided at the end of the article.

DOI : 10.1051/ro/2018065
Classification : 90B30
Mots-clés : Fuzzy Quality Function Deployment (FQFD), House of Quality (HOQ), manufacturing strategy, manufacturing competitive factors, organization performance factors
Pooya, Alireza 1 ; Tabrizi Moghadam, Elaheh Valinezhd 1

1
@article{RO_2019__53_5_1529_0,
     author = {Pooya, Alireza and Tabrizi Moghadam, Elaheh Valinezhd},
     editor = {Quilliot, Alain and Figueiredo, Rosa},
     title = {An extended approach for manufacturing strategy process base on organization performance through {Fuzzy} {QFD}},
     journal = {RAIRO - Operations Research - Recherche Op\'erationnelle},
     pages = {1529--1550},
     publisher = {EDP-Sciences},
     volume = {53},
     number = {5},
     year = {2019},
     doi = {10.1051/ro/2018065},
     language = {en},
     url = {http://archive.numdam.org/articles/10.1051/ro/2018065/}
}
TY  - JOUR
AU  - Pooya, Alireza
AU  - Tabrizi Moghadam, Elaheh Valinezhd
ED  - Quilliot, Alain
ED  - Figueiredo, Rosa
TI  - An extended approach for manufacturing strategy process base on organization performance through Fuzzy QFD
JO  - RAIRO - Operations Research - Recherche Opérationnelle
PY  - 2019
SP  - 1529
EP  - 1550
VL  - 53
IS  - 5
PB  - EDP-Sciences
UR  - http://archive.numdam.org/articles/10.1051/ro/2018065/
DO  - 10.1051/ro/2018065
LA  - en
ID  - RO_2019__53_5_1529_0
ER  - 
%0 Journal Article
%A Pooya, Alireza
%A Tabrizi Moghadam, Elaheh Valinezhd
%E Quilliot, Alain
%E Figueiredo, Rosa
%T An extended approach for manufacturing strategy process base on organization performance through Fuzzy QFD
%J RAIRO - Operations Research - Recherche Opérationnelle
%D 2019
%P 1529-1550
%V 53
%N 5
%I EDP-Sciences
%U http://archive.numdam.org/articles/10.1051/ro/2018065/
%R 10.1051/ro/2018065
%G en
%F RO_2019__53_5_1529_0
Pooya, Alireza; Tabrizi Moghadam, Elaheh Valinezhd. An extended approach for manufacturing strategy process base on organization performance through Fuzzy QFD. RAIRO - Operations Research - Recherche Opérationnelle, Tome 53 (2019) no. 5, pp. 1529-1550. doi : 10.1051/ro/2018065. http://archive.numdam.org/articles/10.1051/ro/2018065/

[1] Y. Akao, Quality function deployment: integrating customer requirements into product design. The Productivity Press, Cambridge, MA (1990).

[2] A. Al-Bashir, M. Al-Rawashdeh, R. Al-Hadithi, A. Al-Ghandoor and M. Barghash, Building medical devices maintenance system through quality function deployment. Jordan J. Mech. Ind. Eng. 9 (2012) 25–36.

[3] K. Amoako-Gyampah and M. Acquaah, Manufacturing strategy, competitive strategy and firm performance: an empirical study in a developing economy environment. Int. J. Prod. Econ. 11 (2008) 575–592. | DOI

[4] M.J. Asgarpour, Multiple Criteria Decision Making, 10th ed. University of Tehran, Iran (2011).

[5] M. Barad and D. Gien, Linking improvement models to manufacturing strategies – a methodology for SME and other enterprises. Int. J. Prod. Res. 39 (2001) 2675–2695. | DOI | Zbl

[6] M. Bevilacqua, F.E. Ciarapica and G. Giacchetta, Fuzzy-QFD approach to supplier selection. J. Purchasing Supply Manage. 12 (2006) 14–27. | DOI

[7] E. Bottani, A fuzzy QFD approach to achieve agility. Int. J. Prod. Econ. J. Purchasing Supply Manag. 12 (2009) 380–391.

[8] P.G. Brown, QFD: echoing the voice of the customer. AT&T Tech. J. 1 (1991) 18–32.

[9] R.B. Carton, Measuring organizational performance: AN exploratory study, Electronic Version Approved doctoral dissertation, The University of Georgia, USA, 2004.

[10] L.K. Chan and M.L. Wu, “A systematic approach to quality function deployment with a full illustrative example. Int. J. Manag. Sci. 33 (2004) 119–135.

[11] J.F. Cox and J.H. Blackstone, The Educational society for Resource management, Fall church, VA (1998) 104.

[12] T.J. Crowe and C.C. Cheng, Using quality function deployment in manufacturing strategic planning. Int. J. Oper. Prod. Manag. 16 (1996) 35–48. | DOI

[13] K.M. Daws, Z.A. Ahmed and A.A. Moosa, An Intelligent Quality Function Deployment (IQFD) for manufacturing process environment. Jordan J. Mech. Ind. Eng. 3 (2009) 25–36.

[14] F. Franceschini and S. Rossetto, Design for quality: selecting product’s technical features. Qual. Eng. 9 (1997) 681–688. | DOI

[15] A. Griffin and J. Hauser, The Voice of the Customer. Technical Report. Marketing Science Institute, Cambridge, MA (1992) 92–106.

[16] L.R. Guinta, The QFD Book. Amoco, New York; 1993.

[17] M. Hallgren, Quantification in manufacturing strategy: a methodology and illustration. Int. J. Prod. Econ. 104 (2006) 113–124. | DOI

[18] R.H. Hayes and S.C. Wheelwright, Restoring Our Competitive Edge: Competing Through Manufacturing. Wiley, New York, NY (1984).

[19] T. Hill, Manufacturing Strategies. Macmillan, UK (1995). | DOI

[20] W. Ho, T. He, C. Lee and A. Emrouznejad, Strategic logistics outsourcing: an integrated QFD and fuzzy AHP approach. Expert Syst. App. 39 (2012) 10841–10850. | DOI

[21] G.Z. Jia and M. Bai, An approach for manufacturing strategy development based on fuzzy-QFD. Comput. Ind. Eng. 60 (2011) 445–454. | DOI

[22] H. Kazan, G. Özer and A. Tanselçetin, The effect of manufacturing strategies on financial performance. Meas. Bus. Excellence 10 (2006) 14–26. | DOI

[23] K.J. Kim, H. Moskowitz, A. Dhingra and G. Evans, Fuzzy multicriteria models for quality function deployment. Eur. J. Oper. Res. 121 (2000) 504–518. | DOI | Zbl

[24] B. King, Better Designs in Half the Time-implementing QFD Quality Function Deployment in America. 3rd ed.. Goal/Qpc, Methuen, MA (1989).

[25] K. Lee, H.N. Jeong, C. Park and C.J. Park, Development of a decision-support system for the formulation of manufacturing strategy. Int. J. Prod. Res. 40 (2002) 3913–3930. | DOI | Zbl

[26] W. Lee and G. Kai, A decision model for manufacturing best practice adoption: linking practices to competitive strategies, Unpublished PhD, The Canfield University, USA (2007).

[27] G.K. Leong, D.L. Snyder and P.T. Ward, Research in the process and content of manufacturing strategy. OMEGA Int. J. Manag. Sci. 18 (1980) 3913–3930.

[28] J. Olhager and M. West, House of flexibility-using the QFD approach to deploy manufacturing flexibility. Int. J. Oper. Prod. Manag. 22 (2002) 10841–10850. | DOI

[29] K.E. Papke-Shields and M.K. Malhotra, Assessing the impact of the manufacturing executive’s role on business performance through strategic alignment. J. Oper. Manag. 1 (2001) 10841–10850.

[30] A. Pooya, Manufacturing systems and their performance in Iran. J. Prod. Oper. Manag. 3 (2012) 79–100.

[31] A. Pooya and A. Azar, A methodology for manufacturing strategy formulation. J. Modiriat Farda 23 (2001) 49–62.

[32] L.E. Quezada, F.M. Cordova and C. O’Brien, Application of the analytic hierarchy process in manufacturing strategy formulation. Int. J. Ind. Eng. 10 (2003) 204–212.

[33] P.J. Richard, T.M. Devinney, G.S. Yip and G. Johnson, Measuring organizational performance: towards methodological best practice. J. Manag. 35 (2003) 718–804.

[34] W. Skinner, Manufacturing-missing link in corporate strategy. Harvard Bus. Rev. 136–146 (1969).

[35] K. Tan and K. Platts, The connectance model revisited: a tool for manufacturing objective deployment. J. Manuf. Technol. Manag. 15 (2004) 131–143. | DOI

[36] S.C. Weelwright, Manufacturing strategy: defining a missing link. Strategic Manag. J. 5 (1984) 77–91. | DOI

Cité par Sources :