New product development is a basic requirement for any company to survive in the competitive market. Most of the organizations realized that relying solely on the traditional competitive levers, such as increasing the quality, reducing costs, and distinguished provision of goods and services is not enough anymore. In addition to the aforementioned competitive advantages, a company needs to introduce new products and out-phase the old ones at the right time. In this research, the design of a supply chain network considering new product development is investigated. Here, the notion of customer relationship management is incorporated into the proposed mathematical model. Moreover, product demand that is inherently uncertain in the real situations is embedded in the proposed robust model. Objectives of new products development, and customer satisfaction along with maximization of the profit is considered in the model. Moreover, an improved multi-choice goal programming method is implemented to solve the model. Finally, the model performance is evaluated for a real-world case.
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DOI : 10.1051/ro/2018107
Mots-clés : supply chain network design, new product development, customer relationship management, uncertainty, improved goal planning
@article{RO_2020__54_2_369_0,
author = {Rezaei, Esmaeel and Paydar, Mohammad Mahdi and Sattar Safaei, Abdul},
title = {Customer relationship management and new product development in designing a robust supply chain},
journal = {RAIRO - Operations Research - Recherche Op\'erationnelle},
pages = {369--391},
publisher = {EDP-Sciences},
volume = {54},
number = {2},
year = {2020},
doi = {10.1051/ro/2018107},
mrnumber = {4069301},
zbl = {1443.90257},
language = {en},
url = {http://archive.numdam.org/articles/10.1051/ro/2018107/}
}
TY - JOUR AU - Rezaei, Esmaeel AU - Paydar, Mohammad Mahdi AU - Sattar Safaei, Abdul TI - Customer relationship management and new product development in designing a robust supply chain JO - RAIRO - Operations Research - Recherche Opérationnelle PY - 2020 SP - 369 EP - 391 VL - 54 IS - 2 PB - EDP-Sciences UR - http://archive.numdam.org/articles/10.1051/ro/2018107/ DO - 10.1051/ro/2018107 LA - en ID - RO_2020__54_2_369_0 ER -
%0 Journal Article %A Rezaei, Esmaeel %A Paydar, Mohammad Mahdi %A Sattar Safaei, Abdul %T Customer relationship management and new product development in designing a robust supply chain %J RAIRO - Operations Research - Recherche Opérationnelle %D 2020 %P 369-391 %V 54 %N 2 %I EDP-Sciences %U http://archive.numdam.org/articles/10.1051/ro/2018107/ %R 10.1051/ro/2018107 %G en %F RO_2020__54_2_369_0
Rezaei, Esmaeel; Paydar, Mohammad Mahdi; Sattar Safaei, Abdul. Customer relationship management and new product development in designing a robust supply chain. RAIRO - Operations Research - Recherche Opérationnelle, Tome 54 (2020) no. 2, pp. 369-391. doi : 10.1051/ro/2018107. http://archive.numdam.org/articles/10.1051/ro/2018107/
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