@article{JSFS_1968__109__52_0,
     author = {Maranz, M.},
     title = {Variations \`a court terme des ventes des grands magasins. {Application} \`a la d\'ecision de l'action publicitaire},
     journal = {Journal de la Soci\'et\'e de statistique de Paris},
     pages = {52--62},
     publisher = {Soci\'et\'e de statistique de Paris},
     volume = {109},
     year = {1968},
     language = {fr},
     url = {http://archive.numdam.org/item/JSFS_1968__109__52_0/}
}