TY  - JOUR
AU  - Charles, Vincent
AU  - Zavala, Jorge J.
TI  - A satisficing DEA model to measure the customer-based brand equity
JO  - RAIRO - Operations Research - Recherche Opérationnelle
PY  - 2017
SP  - 547
EP  - 566
VL  - 51
IS  - 3
PB  - EDP-Sciences
UR  - http://archive.numdam.org/articles/10.1051/ro/2016041/
DO  - 10.1051/ro/2016041
LA  - en
ID  - RO_2017__51_3_547_0
ER  -