@article{RO_2018__52_3_725_0,
     author = {Yadav, Rita and Pareek, Sarla and Mittal, Mandeep},
     title = {Supply chain models with imperfect quality items when end demand is sensitive to price and marketing expenditure},
     journal = {RAIRO - Operations Research - Recherche Op\'erationnelle},
     pages = {725--742},
     publisher = {EDP-Sciences},
     volume = {52},
     number = {3},
     year = {2018},
     doi = {10.1051/ro/2018011},
     zbl = {1405.90023},
     mrnumber = {3868442},
     language = {en},
     url = {http://archive.numdam.org/articles/10.1051/ro/2018011/}
}