TY  - JOUR
AU  - Liu, Liwen
AU  - Wu, Lingli
AU  - Hong, Xianpei
TI  - Cross-brand and cross-channel advertising strategies in a dual-channel supply chain
JO  - RAIRO - Operations Research - Recherche Opérationnelle
PY  - 2020
SP  - 1631
EP  - 1656
VL  - 54
IS  - 6
PB  - EDP-Sciences
UR  - http://archive.numdam.org/articles/10.1051/ro/2018091/
DO  - 10.1051/ro/2018091
LA  - en
ID  - RO_2020__54_6_1631_0
ER  -