We study the pricing problem between two firms when the manufacturer's willingness to pay (wtp) for the supplier's good is not known by the latter. We demonstrate that it is in the interest of the manufacturer to hide this information from the supplier. The precision of the information available to the supplier modifies the rent distribution. The risk of opportunistic behaviour entails a loss of efficiency in the supply chain. The model is extended to the case of a supplier submitting offers to several manufacturers. Some managerial insight through a numerical illustration is provided.
Mots clés : supply chain management, information asymmetry, bayesian belief, mechanism design, log-concave distributions
@article{RO_2014__48_4_477_0,
author = {Brusset, Xavier},
title = {Estimating the supply chain efficiency loss when the seller has to estimate the buyer's willingness to pay},
journal = {RAIRO - Operations Research - Recherche Op\'erationnelle},
pages = {477--496},
publisher = {EDP-Sciences},
volume = {48},
number = {4},
year = {2014},
doi = {10.1051/ro/2014018},
mrnumber = {3264389},
zbl = {1299.91043},
language = {en},
url = {http://archive.numdam.org/articles/10.1051/ro/2014018/}
}
TY - JOUR AU - Brusset, Xavier TI - Estimating the supply chain efficiency loss when the seller has to estimate the buyer's willingness to pay JO - RAIRO - Operations Research - Recherche Opérationnelle PY - 2014 SP - 477 EP - 496 VL - 48 IS - 4 PB - EDP-Sciences UR - http://archive.numdam.org/articles/10.1051/ro/2014018/ DO - 10.1051/ro/2014018 LA - en ID - RO_2014__48_4_477_0 ER -
%0 Journal Article %A Brusset, Xavier %T Estimating the supply chain efficiency loss when the seller has to estimate the buyer's willingness to pay %J RAIRO - Operations Research - Recherche Opérationnelle %D 2014 %P 477-496 %V 48 %N 4 %I EDP-Sciences %U http://archive.numdam.org/articles/10.1051/ro/2014018/ %R 10.1051/ro/2014018 %G en %F RO_2014__48_4_477_0
Brusset, Xavier. Estimating the supply chain efficiency loss when the seller has to estimate the buyer's willingness to pay. RAIRO - Operations Research - Recherche Opérationnelle, Tome 48 (2014) no. 4, pp. 477-496. doi : 10.1051/ro/2014018. http://archive.numdam.org/articles/10.1051/ro/2014018/
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